Measure less.
Learn honestly.
We use a small, consent-gated analytics stack to improve this publication and the tools used to operate it.
What happens before an explicit choice
Google Tag Manager and Google Analytics 4 load at page view. In the EU/EEA, UK, and Switzerland, a small banner asks first and analytics stays off until you accept. Everywhere else, including the US, no law requires that opt-in, so analytics runs without a banner. Microsoft Clarity, our session recording tool, always waits for explicit acceptance everywhere. The publication remains usable if you decline.
The first-party region check returns only a country code and is not cached; it only decides whether the banner and Clarity appear, never whether Google Analytics loads. Cloudflare Web Analytics may load as an aggregate performance baseline outside the analytics choice. If your browser sends a Global Privacy Control (GPC) or Do Not Track signal, or you've saved a denial, Clarity and Cloudflare measurement stay off; Google Analytics stays on as first-party measurement with Google Signals off, which is not a sale or share of your data.
What happens after consent
Google Analytics 4 counts visits, acquisition, landing pages, and a small event allowlist. Microsoft Clarity supplies masked heatmaps and session replays so we can identify navigation or reading friction. Advertising storage, advertising user data, advertising personalization, cross-domain tracking, and user IDs remain disabled.
What we measure
- Page views and basic acquisition information.
- Explicit analytics consent.
- Clicks that open an article's cited source.
- Clicks that open the RSS feed.
We do not send visible article text, source URLs, URL query strings, wallet addresses, asset balances, form values, or free-form reader input as analytics events.
Your choice
Where a choice applies, it is stored in your browser under awesome-digital-assets-analytics-consent-v2. Use the Privacy choices control in the footer to change it. Declining reloads the page without the optional scripts.
Operators and retention
QNTx Labs, LLC publishes this site. Google and Microsoft process analytics data under their own terms and retention settings. We use the data to evaluate publishing experiments and improve our operating software; we do not sell personal information.
Changes
Any new analytics vendor, advertising use, lead form, or commercial conversion path requires an update to this policy and the measurement plan before deployment.